Improving the apparel experience
Problem: Faire was designed for home goods and gift products, but it lacked essential workflows needed by brands and retailers looking to sell and purchase apparel products.
Responsibilities: I was the Product Design Lead for the Category Expansion Team.
The opportunity
How might we improve shop management for apparel brands, and simplify shopping for the retailers buying from them?
I joined Faire's apparel team as Product Design Lead to close some clear gaps in the platform. The biggest one: line sheets. A line sheet is the standard tool apparel brands use to present their products to wholesale buyers — and Faire didn't have one. It was one of the most requested features from apparel brands, and my team saw it as a real opportunity to grow the apparel business and GMV.
Research
My PM and I interviewed apparel brands on Faire to understand their current experience, plus how they used line sheets on other platforms — what worked, what didn't, and what they wished existed. I mapped the current experience against an ideal future state, ran a competitive analysis of leading apparel products, and worked with my PM to prioritize a feature list we could realistically ship.
Design
Lo-fidelity wireframes that I mapped to the journey map
I used the journey map to build low-fidelity wireframes covering the full experience, mapped to the key touchpoints for both brands and retailers. After a few rounds of feedback from the team — and then from brands themselves — we narrowed to a final scope:
For brands: create, edit, and delete line sheets; export as a PDF; share with retailers via email or messenger.
For retailers: message the brand directly with feedback; preview, export, and print a line sheet as a PDF; shop products directly from the line sheet.
Hifi exploration
