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Clara MacDonell
Clara MacDonell

Urban Barrels

Logo Design & Branding

creating branding for a startup

I worked with the Los Angeles based startup, Urban Barrels, to create a logo for the new business venture. Urban Barrels is a surf lifestyle company that promotes everyone's adventurous spirit. They repurpose old and unused sailboat sails to create new products. I worked back and forth with the guys at Urban Barrels with many iterations until a final logo was chosen. The process was fun because I got to churn out lots of quick iterations which were later narrowed down and refined.

Check out Urban Barrels here!


This project taught me a lot about virtual collaboration as well as the importance of branding to create meaning and tell a story.
The following shows some of my quick & dirty iterations for creating the logo.